Factors Affecting Sponsorship Effectiveness in Egypt

â€Å"Construct conceptual model that measures the factors affecting sponsorship effectiveness in Egypt† 1. Introduction Sponsorship can be defined as a business relationship that is mutually beneficial between the sponsor and the sponsored (Olkkonen and Tuominen, 2006). Sport sponsorship is considered to be one of the essential forms of sponsorship that involves sponsoring sport associations, teams, athletes, facilities, events, leagues and competitions (Tsiotsou and Alexandris, 2008). Over the last decades corporate investments on sponsorship have increased dramatically as well as the rapid increase in sponsorship expenditures worldwide from $2 billion in 1984 to $28 billion in 2004 (Carrillat et al., 2005; Koo et al., 2006). Nowadays companies started to consider sponsorship as part of their marketing strategy for many reasons in addition to being cost effective method as a marketing communication tool, for example to: increase brand awareness; create brand image; re-position the brand/product in the minds of consumers; increase profit over a short period; and achieve larger market share (Marshall and Cook, 1992; Thwaites, 1995, Pelsmacker et al, 2005). Recent academic research, however, has addressed the importance of attitude research in understanding sponsorship outcomes (Alexandris et al., 2007). A variety of attitudinal and behavioral outcomes, such as media exposure, awareness, recognition and recall rates, sponsor image, purchase intentions, and word-of-mouthShow MoreRelatedWRSX GLOBAL ADVERTISING MARKETING COMMUNICATION Essay5642 Words   |  23 Pagesthe resources efficiently because wasting of resources will cause more cost for the company. So WRSX should also consider more about the efficien tly using of resources. Environment (PESTEL Analysis) Political Owing to the economic recession affecting the highly developed economies, WRSX would face many risks from the effects of global regional, national, economic and political conditions. Political can be treated as the action of the government which will influence the business situation forRead MoreThe Human Resource Management Policies of Starbucks3836 Words   |  15 PagesCronshaw 1999). Today, the company has more than 17,000 retail stores located in over 55 countries, including Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Cyprus, Czech Republic, Denmark, Egypt, El Salvador, England, France, Germany, Greece, Guatemala, Hong Kong/Macau, Hungary, Indonesia, Ireland, Japan, Jordan, Kuwait, Lebanon, Malaysia, Mexico, New Zealand, Netherlands, Northern Ireland, Oman, Peru, Philippines, Poland, Portugal, QatarRead MoreAthletic Footwear Industry Analysis13423 Words   |  54 Pageshelps to lower competitive rivalry and increase f irm revenues (National Sporting Goods Association, 2011). Mutual familiarity and mutual dependence also make the industry different from the perfect competition condition, therefore, all of these factors indicate that the competition in the footwear industry is similar to an oligopoly, which means that competitive rivalry is not strong. Based on the Porter’s Five Forces analysis, we determined that overall; the athletic footwear industry is attractiveRead More TapNet Business Plan Essay7528 Words   |  31 Pagesassociations are organizations of businesspeople engaged in furthering or protecting their mutual interests. Associations include professional, business, technical, and civic societies. Trade associations are believed to have existed in ancient Egypt and China. In Europe they came to prominence during the Renaissance when Venetian and other traders formed organizations for solving mutual political and financial problems. Present-day associations are derived chiefly from the merchant guilds of 16th-centuryRead MoreMarketing Strategy of Dabur Vatika Hair Oil and Dabur Chyawanprash15871 Words   |  64 Pagesmajor strategic business units (SBU) - Consumer | |Care Business and International Business Division (IBD),2 Subsidiary Group companies - Dabur International and NewU and several step | |down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care | |(Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc. | |(USA).17 ultra-modern manufacturing unitsRead MoreHeineken Swot Analysis10783 Words   |  44 Pagesthe company can get from the beer market by using two model PESTLE and Porter Five Forces. PESTLE describe what difficulties come from external environmental factors that the company is facing and Porter five force analyze the threats as well as opportunities of Heineken in suppliers, buyers, competitors, substitutes and new entrant. OT factors in SWOT analysis also use to define in chapter 1 for threats and opportunities of the company. Chapter 2 describes strengths and weaknesses in the companyRead MoreMarketing Management130471 Words   |  522 Pagesimpact the distribution area (e.g., increases shipments, generates higher traffic). Additionally, options within the toolkit are affected by factors that are not controlled by the marketer. These factors include economic conditions, legal issues, technological developments, social/cultural changes, and many more. While not controllable, these external factors must be monitored and dealt with since these can potentially cause considerable harm to the organization. Ignoring outside elements also canRead MoreCompany Valuation Report for Bp20320 Words   |  82 Pagesbiggest two competitor of BP is ExxonMobil and Chevron. ExxonMobil and Chevron are chosen due to their similarities to BP and they are ranked top two major oil companies among the oil industry. In our report, we have that the identified major issues affecting BP’s financial activities during the past five years are namely: †¢ †¢ †¢ Gulf of Mexico Oil Spill Global Financial Crisis Global Demand of Natural Gas Consumption A computation of DuPont ROE between BP, Chevron and ExxonMobil was analyzed and itRead MoreBanking Concepts and Practices39548 Words   |  159 Pageshumanity. ANCIENT WORLD: The system was started by the Babylonians before 2000 BC. The practice of granting credit was widely prevalent in ancient Greece and Rome. Credit by compensation and by transfer orders is traced to Assyria, Phoenicia and Egypt even before its development in Greece and Rome. EUROPE: Many European countries established public banks either for facilitating commerce or to serve the government. Begun as an office for transfer of public debt, The Bank of Venice [1157] is theRead MoreDeveloping Management Skills404131 Words   |  1617 PagesFeelings About Conflict 376 Diagnosing the Type of Interpersonal Conflict 378 Conflict Focus 378 Conflict Source 380 Selecting the Appropriate Conflict Management Approach 383 Comparing Conflict Management and Negotiation Strategies 386 Selection Factors 386 Resolving Interpersonal Confrontations Using the Collaborative Approach A General Framework for Collaborative Problem Solving 391 The Four Phases of Collaborative Problem Solving 392 SKILL ANALYSIS 405 Case Involving Interpersonal Conflict 405